The StrADegy System®

The StrADegy System® is an online training program for people who want to sell their offers with Facebook & Instagram ads.

It's about taking the customer journey that you’ve ALREADY developed and turning up the volume—so you can grow your audience, turn browsers into buyers, and increase your conversion rates across the board. As Bond says, “Ads only amplify what is or isn't working in your sales process already.” 

Inside the program, you’ll master the same paid traffic strategies my team has used to manage over a million dollars of ad spend, for big corporations and up-and-coming solopreneurs. It gives you all the tools and templates you need to run profitable, predictable, and scalable ads.

For most of our students, it’s the foundation of their sales process and the backbone of revenue generation for their company.

The StrADegy System® is an on-demand learning experience. Like, Netflix! Everything is online and available for you to work through right away, at your pace.

You’ll get immediate access to the four core modules (think: episodes), which give you everything you need to start crafting, testing, and scaling your next winning ad campaigns. For more details, visit the ‘Here’s How This All Breaks Down’ section here.

We’re pretty fed up with the format of traditional course modules, so we built StrADegy differently.

Inside each module, there are short, streamlined videos that cover the high-level strategies, but we didn’t stop there. We also built step-by-step instruction guides for navigating Ads Manager to build out your ad sequences. No more fast-forwarding through 90-minutes of fluff to find that one dang screenshot!

The answer that matters today is, “Yes! This final version of the program is up to date” because all visual references to Meta's backend systems are presented in step-by-step, SOP-style format inside of The StrADegy System®, not in video format. This allows us to update things in real-time as they happen!

As a bonus, this also shortcuts your execution time.

Instead of watching a lesson multiple times, once for comprehension and another, as you pause between each step to carry out the action, these lessons can easily be viewed on a split screen or a second monitor, allowing you to act on what you’re learning while you’re learning it.

The longer-term answer you may be looking for is that Meta's ad platform and other third-party tools we suggest are always being updated, so after this cohort… No, the program will not continue to be updated.

Great question! This is something that we’ve baked into the program since the beginning. Yes, Facebook changes at the speed of light! But the principles of marketing are as old as time.

And because The StrADegy System® is built on fundamental marketing principles, the overall framework always works. Always.

New tools give us new “vehicles” for these principles but the simple principles work best, time and time again.

In fact, the businesses that get the BEST results with this system are the ones that move away from short-term bro-marketing hacks and embrace simplicity.

Short answer: Tactics change; strategic direction stays the same.

Ahhhh this question fires me up.

So I’m gonna respond with a question for you: Are you asking because you expect push-button results, overnight success, and a zero-effort fastlane to business paradise?

If that’s the attitude behind your question, this won’t be a good fit. It reminds me of that Austin Kleon quote: “Lots of people want to be the noun without doing the verb.”

But, if you’re asking this question from a place of: “Hey, Bond. I’ve got my calendar for the next quarter pulled up, and I wanna know how much time I should block off for making this happen.”

…then I’ve got answers.

First, you can easily scan through all of the program video content in a single day. The videos are all under 10 minutes and as easy to binge-watch as GoT.

Second, most people tell me that setting up the ad sequences feels way easier than they expected. If you’ve been in business for a year or more, you probably have most of the content creation aspects done already (we’ll show you how to ‘double dip’ on old content inside the program in module two).

Third, you’ll spend the biggest slice of time on testing your current sales process (to find “leaks” in the bucket). The more leaks, the more time you’ll spend plugging them. This ensures that your ads will turn a healthy profit—instead of leaking cash all over the place.

For most people, it takes about 30 days to get sequences up and running.

But here's something to remember: This program is built so that you don’t need to tinker with your ads forever. The point is to set up these automated sequences and then move on to the next most pressing business issue (while your ads make money for you in the background).

This is tricky. Because it’s kind of like asking: “how much money do I need to buy a house?”

Anyone would tell you that depends on the housing market, appreciation forecasts, and whether or not you have the time (and the handyman skills) to take on a fixer-upper.

There are too many factors to give a blanket-statement answer.

But, I can tell you one thing: The StrADegy System® is designed to keep you from losing money.

When you implement the framework, you’ll have to prove your ROI before anything else. That means that you confirm your profitable conversion rates at the very beginning and guarantee the Facebook ATM Exchange is your friend, not foe.

I’m giving you a process for testing the profitability of your ads (and the tools to do it!) before you invest more than $100. 

And at that point, you have the data to analyze your return-on-ad-spend numbers. As soon as those numbers are positive, you can start investing confidently at whatever level your cash flow allows.

But here’s one more thing I have to say. Don’t look at ads like budgeting—because you’re not spending money, or losing money, or paying money. You’re investing it in a proven profit system.

In other words: it’s not an envelope system; it’s an exchange rate. Cash is SUPPOSED to flow back to you, and you’re just playing with the rate of return.

Since Meta is the behemoth that also owns Instagram, you can assume that whenever we use the word Facebook, it can as easily be substituted for Instagram. The same tactics work, the same tech works, and it’s all one happy family.

When you start talking about YouTube, Pinterest, TikTok, or ad networks like Taboola, the foundational elements of The StrADegy System® still apply. So, if you’re savvy with tech, you can leverage our strategies on these other platforms to build an audience and increase your conversions.

However, the program does NOT cover anything outside of Facebook and Instagram from an implementation standpoint.

* girly squeals out of excitement *

After analyzing hundreds of thousands of ad impressions…

I discovered something that almost guarantees the ad creative you choose will be a success.

That's why I'm so excited about the proprietary tool that my team and I custom-built that helps you to choose which ad content you'll run at each stage of the journey: Connect. Commit. Close.

This tool, The Curator, eliminates the need for someone looking over your shoulder or doing a line-by-line review of your copy by identifying high-performing organic posts that look and sound like your content ‘cause it actually IS your content. 

Tossing out generic Plug'n'Play templates for true-to-yourself authenticity. 

Oh, man! I’ve been there. And I’m glad you’re taking your business, your goals, and your investments seriously.

Two things to consider:

First, don’t let one bad investment keep you from moving forward in your business. I’ve made plenty of mistakes—in hiring, firing, masterminding, course-buying, and business-building. And that’s life! We’re humans and we don’t have perfect judgment (or prophetic superpowers).

But I didn’t let “one bad hire” keep me from moving forward and building a team to support me. And I don’t think you should let a bad course keep you from investing in the tools you need to take your business to the next level (whether that’s The StrADegy System® or not).

Second, if you’ve read through the whole FAQ page and are still unsure, I welcome you to email us to ask questions, get things clarified, and figure out if The StrADegy System® is the next right step for your business.

At the end of the day, I pride myself on ensuring that the right people (at the right time for them) join us inside the program. It's better to have a quick chat and determine that it might NOT be the thing you need at this time than for you to purchase and be disappointed.

We accept Visa, Mastercard, and American Express.

We can also accommodate PayPal. Please email us with your business name, email, and your mailing address and we’ll send you a PayPal invoice within one business day.

No. The StrADegy System® is a one-time payment of $897 USD. 

Ooh, okay, let’s get on the same page. To clarify, The StrADegy System® isn’t a subscription, a membership, or a month-to-month thing. It’s a digital program and you get access on day one. 

Yes, CEO! I love that you're thinking of delegating this process as you move through it. 🙌 #bigbrainmoves 

Each purchase includes access to The StrADegy System® for one (1) user.

If your team member will be responsible for implementing The StrADegy System®, you might consider having them join in your place.

However, I do caution people not to hand off the process entirely until you've been through the material yourself so you can learn to speak the language of advertising strategy success. Moreso giving yourself the ability to lead that team member to achieve the results you desire. 

Therefore, we also offer additional licenses for team members. This license includes its own separate login (along with the ability to ask our team for progress tracking on each user). The license fee is $497 per additional team member and can be purchased after joining the program.

The only contingency is that both users must register with an email from the same branded domain.

Our ethos is simple…

CUSTOMER-FIRST

Full stop.

This isn't another “You have enough risks, and this course shouldn't be one of them” followed by the fine print stating that you have 36 seconds to complete all the coursework to qualify.

The StrADegy System® has a 7-day no-questions-asked refund policy. 

It's that simple.

Your business has a nuanced, custom sales process (like every business). Unique audiences, unique markets, and unique offers. But for every business I’ve ever worked with, The StrADegy System® has been “fuel on the fire” for their marketing, their sales, and their scalability.

The program is built on foundational sales principles AND the program is built for customization. It’s the best of both worlds. You can build out the system for your individual needs, knowing that every move you make is based on proven sales fundamentals.

The only requirement is the sales process for your offer be primarily digital. Yes, that can still include phone sales calls—but most key conversion steps should take place online (opt-in, application, etc.). This allows you to more accurately measure and optimize your results.

The program makes navigating Ads Manager a breeze.

👆 We get that feedback all the time, from people of all levels of tech savviness. But, like learning anything new, it’ll probably stretch you a bit.

At the end of the day, though, if you can follow a “Step 1: do this; Step 2: do that” type of process, you’ll do great inside the program.

Great question!

Whether you're currently working with an ad agency and looking to bring ads in-house to save on hefty retainer fees, personally revisiting this role in your business to develop a training plan to hire a new media buyer internally, or just ready to pour fuel on your own fire…

Here's the way I tend to look at it: Advanced strategies are simply the mastery of the basics.

Even ad managers running millions of dollars of ad spend report back with their massive epiphanies after completing the program. Like Yael, who shared, “It's the most organized way of running FB ads I've ever seen! (Which speaks to my Type-A heart.)”

So if you have an internal nudge or inkling that your overall ad strategy could use some improvement, it's probably not steering you wrong.

Nope! We don’t encourage anyone to run ads until they’ve validated their offer. You need a sales process in place that’s generating revenue (even if it’s not at the level you want).

See, The StrADegy System® isn’t magic, it’s math.

This process gets more eyeballs onto your stuff (and gives you the tools to scale your sales predictably). But if people aren’t buying your offers already, you probably don’t have a traffic problem. You’ve got sales engine failure.

We’ve got members running successful launches based on the concepts inside The StrADegy System®.

Myself included! Most notably, I recently used this framework to create a quarter of a million dollars in revenue for a client from $9,500 in ad spend. (Yes! In the post-iOS14 world.) 

But, full disclosure: The StrADegy System® is built to create predictability in your business. And it’s easiest to do that when your offers are continually available. An evergreen business model gives you better opportunities to fully leverage this framework to create sustainable, predictable, scalable revenue in your business.