The StrADegy System®
Let's be honest: There's a million people who can teach you to set-up an ad, build a basic funnel, and push buttons inside of Ads Manager.
But there's a reason those cookie-cutter ad strategies don't work for most course creators & membership site owners (especially the ones who actually give a hoot about their customers).
I've even seen the same “ad implosion” happen a thousand times in the online education space.
In fact, when I was running my full-service advertising agency, potential clients would always show up with this same question:
“Bond, I don't know what happened?!? My course sells well organically. My audience is crazy engaged…
But I was burning out writing a million social posts every day, so I tried to scale with ads — and everything fell apart.”
Here's the problem: These online educators built their entire businesses by sharing actual value on social media, showing up with raw off-the-cuff organic content, and having real conversations with their audience.
And then, when it was time to scale…
They built a polished sales funnel with fancy photos, slick direct response conversion copy, and all the same hack-y tactics that bro-marketers use.
It didn't matter if they changed their audience targeting, or attribution settings, or tried the newest conversion tricks.
It didn't matter if they scaled their ad spend slowly or quickly.
Their ads were gonna fail (and they were gonna be out lots of dough & be forced to get back on the organic content hamster wheel).
Because it wasn't a tech problem.
It was a trust problem.
They were running their business with relationship marketing — serving their customers, delivering awesome trainings, and trading GIFs in the comment section.
But they were trying to run ads just like everyone else (read: sleazy snake oil marketers).
After working with countless course creators and membership site owners, and seeing this same thing happen a hundred times over, I realized that the “secret' to profitable ads is much simpler than you'd think.
And since then, we've used this secret to build 7-figure ad campaigns over and over again.
Here it is:
The best ads don’t look like ads.
The best ads “act” like organic content.
When you create an ad that “mimics” your organic content
“[Amanda Bond is a] Facebook advertising genius.”
This “organic-based” advertising method makes it easy to create ad sequences that get new people into your audience, slowly show them the perfect stories and content pieces to “warm them up” to your brand, and then invite them into your offer — with a perfectly targeted sales pitch at the perfect time.
That’s the real secret to running profitable ads as an online educator, and getting new people into your course or membership every single day.
And if you keep scrolling, I’m gonna show you exactly how we do that.
You don't need to “get better at ads”
You just need to take
your already-proven organic marketing content + existing sales process…
…And turn it into a dripped-out sequence of ads
taking people from cold to hot to sold
(without you lifting a finger)
The StrADegy System®
Get new students into your course or membership
every single day, on autopilot...
By turning organic content you've already created
into "stealth" Facebook ads
Join us for this 16-week program and get step-by-step training, push-button ad management tools, and expert feedback on your ads and sales process
Wanna see exactly what happens inside The StrADegy System®?
“Holy s*** girlfriend!!!!!! My Connect ad's been running all of two hours. Pulling 3.79% CTR & $0.51 CPC out of the gate—with COLD audiences at $0.25! You brilliant witch, you.”
- Shanna Reimer
Here's how we help course creatorsbuild $1M ad sequences...
“The Brightest mind in Facebook advertising today.”
Here's a Sneak Peek at What We'll Give You Inside
Introduction to The StrADegy System®
Ditch the ad strategy overwhelm and lay the groundwork for massive success.
- Start speaking the coveted language of The StrADegy System® and reveal reasons your ads just might not be working.
- Get crystal clear on your customer journey & stop wasting time on ad strategies that don’t align with your business model.
- Identify the one thing that unquestionably explodes your ROI-potential!
- Get to know the three phases of ads that instantly set you apart from the competition. * cough * Automatically * cough*
- Come face-to-face with your “ADmotions”—and overcome the money mindset B.S. that comes up when you start investing in ads strategically.
- Learn these oh so common Facebook advertising traps (and how you can SMASH the roadblocks that keep others from succeeding).
The Ad Creative
Skip the guesswork by harnessing the proven results of your organic genius.
- Perform Facebook wizardry (Hogwarts-style!) to ensure the perfect ad is shown to the perfect person at the perfect time.
- Predict with absolute certainty the exact ad creatives that ARE the bomb and the ones that’ll DIVE BOMB.
- Never write a single ad from scratch ever again with The StrADegy System®’s revolutionary new tool—and no, it’s not a generic “fill-in-the-blanks” funnel script. Pinky-promise!
- Get crystal clear on what actually moves the needle in your ad sequence.
(Hint: It’s not split-testing 182 images and headlines)
- Create straight-up pandemonium for your offer and have people going all #BlackFriday to get their hands on your -ish.
The Money Test
Confirm that every future dollar you spend will multiply automADgically™.
- Prime your pockets for “explosion-mode” with some of my favorite high-tech, black-magic Facebook automations.
- Waste zero time setting up your ad sequences (with a set of handy-dandy GIFs that map out every part of the process making it crazy simple to learn, implement, and check your work— no tech hang-ups here!).
- Bask in your new normal as the cash register rings for the very first time à la StrADegy.
- Learn which metrics matter and which metrics you can 100% ignore… *ahem* cost per lead.
- Steal my go-to reporting system that spits out real-time results—ensuring every dollar put into the Facebook ATM turns into double, triple, or even 10x more.
- Maximize your revenue and find hidden conversion points with a few simple calculations. (It's all about that profitability, baby!)
Generate Predictable Cashflow for MONTHS On End with Your Set-It & Forget-It Ads
- Deploy the not-so-invisible force on your side that instantly increases your revenue output.
- Scale your campaign like crazy (while maintaining a lean-and-mean ad budget).
- Banish the pesky conversion-tanking bottlenecks that even most ad managers miss.
- Master the art of filling your audience pipeline on autopilot (and why it’s THE only way to create a sustainable, profitable business in the long-term).
- Maybe plan a little dance party… ‘cause you’re about to blow up your revenue big time, baby!
- Secure your spot in The StrADegy System® “Hall of Fame” once your sequence hits the elusive five, six, and then 7-figure sales mark.
“The Universe wanted me in StrADegy and you in my life! This single program earned more than my entire business last year—$115,000 vs $80K. A little Bond makes a big difference.”
- Stephanie Clairmont
Does opening up Ads Manager make you feel a tiny bit queasy?
You're not alone!
If spreadsheets make you dizzy and you'd rather speak in front of a full stadium (most people's worst fear) than track pixel data, you're in the right place.
Here are just a few of the tools we've built to make this all feel a little more chill:
There's no need to write long-form ad copy from scratch or record a dozen brand new ad videos.
We built The Curator to sift through your existing organic content and find the right videos, stories, photos, and copy that are already in your sales arsenal.
Then, we'll tell you how to turn those all into automated ads.
Don't spend all day filtering ad sets, squinting at Ads Manager, and doing back-of-napkin “it's close enough” math.
Plug your numbers into the Profit Dashboard and see everything that matters in a single glance (ad spend, conversion rates, sales, etc) as it spits out red flags and revenue bottlenecks that ad managers *conveniently* forget to tell you about.
We don't believe in “babysitting” ads (it's just not necessary with StrADegy).
Stay logged out of Ads Manager all week long—then, pour yourself a glass of wine on Friday afternoon and take 15-minutes to run a weekly report that tells you everything you need to know AND gives you optimization homework to hit even better profit numbers next week.
(Non-)Techie Tutorial Library
Nothing's worse than rewatching a 70-minute training just to find a simple button or undo a tech mistake.
Our tech tutorial library is full of Ads Manager GIFs that will guide you through every step of the technical set-up in literal seconds.
What would it be worthto you and your business if you could...
That is the opportunity in front of you today.
To finally achieve game changing results with Facebook ads consistently, with integrity by leveraging the ability to serve the right offer, to the right people at the right time.
This is your invite to automate and scale your sales with Facebook ads by harnessing a timeless strategy that continues to work as the Facebook algo changes and you continue to grow.
“Bond, I wanted to personally send a very big, mushy a** thanks to you. I spent s*** loads of money on courses trying to crack the Facebook ads code. Your teaching was the only thing to help me figure out why I wasn’t making money on ads. Thanks for giving me the skills to make money, feed my babies, and fund my Amazon shopping addiction.”
- Dottie Reynolds
Our ethos is simple…
This isn't another “You have enough risks and this course shouldn't be one of them.”
Followed by the fine-print which states you have a 37-minute window to request a refund & must complete all the course-work.
If a refund is necessary to best serve you, then that's what you'll get.
But if what you actually need is a little kick-in-the-ass to get to work… then that's what you'll get too.
The StrADegy System® is an online training program for course creators and membership site owners who want to build an audience and make sales with Facebook ads.
It gives you all the tools and templates you need to run profitable, predictable, scalable Facebook ads (while building authority and attention in your niche). Inside the program, you’ll master the same paid traffic strategies my team has used to manage over a million dollars of ad spend, for big corporations and up-and-coming solopreneurs.
The StrADegy System® is all about taking the customer journey that you’ve ALREADY developed and turning up the volume—so you can grow your audience, turn browsers into fans, and increase your conversion rates across the board.
For most of our students, it’s the foundation of their sales process and the backbone of revenue generation for their company.
Ahhhh this question fires me up. So I’m gonna respond with a question for you.
Are you asking because you expect push-button results, overnight success, and a zero-effort fastlane to business paradise?
If that’s the attitude behind your question, this won’t be a good fit. It reminds me of that Austin Kleon quote: “Lots of people want to be the noun without doing the verb.”
But, if you’re asking this question from a place of: “Hey, Bond. I’ve got my calendar for the next quarter pulled up, and I wanna know how much time I should block off for making this happen.”
…then I’ve got answers.
First, you can easily scan through all of the program video content in a single day. The videos are all under 10 minutes and as easy to binge watch as GoT.
Second, most people tell me that setting up the ad sequences feels way easier than they expected. If you’ve been in business for a year or more, you probably have most of the content creation aspects done already (we’ll show you how to ‘double dip’ on old content inside the program).
Third, you’ll spend the biggest slice of time on testing your current sales process (to find “leaks” in the bucket). The more leaks, the more time you’ll spend plugging them. This ensures that your ads will turn a healthy profit—instead of leaking cash all over the place.
Committed members see a drastic improvement in their sales conversion rates within 60-90 days.
Since Facebook is the behemoth that also owns Instagram, you can assume that whenever we use the word Facebook, it can as easily be substituted for Instagram. The same tactics work, the same tech works, and it’s all one happy family.
When you start talking: YouTube, Pinterest, Snapshot or ad networks like Taboola—the foundational elements of The StrADegy System® still apply. If you’re savvy with tech, you can leverage our strategies on these other platforms to build an audience and increase your conversions.
However, the program itself does NOT cover anything outside of Facebook and Instagram from an implementation standpoint. Nor does the coaching/feedback in the Facebook Group.
Bond, I've joined an online course in the past that definitely wasn't what I was looking for (even though it seemed to be at the time), so I'm cautious when it comes to making investments.
Oh man. I’ve been there. And I’m glad you’re taking your business, your goals, and you investments seriously.
Two things to consider.
First, don’t let one bad investment keep you from moving forward in your business. I’ve made plenty of mistakes—in hiring, firing, masterminding, course-buying, and business-building. And that’s life! We’re humans and we don’t have perfect judgment (or prophetic superpowers).
But I didn’t let “one bad hire” keep me from moving forward and building a team to support me. And I don’t think you should let a bad course keep you from investing in the tools you need to take your business to the next level (whether that’s The StrADegy System or not).
Second, if you’ve read through the whole FAQ page and are still unsure, I welcome you to email us to ask questions, get things clarified, and figure out if The StrADegy System® is the next right step for your business.
At the end of the day, I pride myself on ensuring that the right people (at the right time for them) join us inside the program. I’d rather us have a quick chat and determine that it might NOT be the thing you need at this time than for you to purchase and be disappointed.
But, Bond - Is this right for me?!
If you can “check” all the points below with a “yes”, then I’d say you’re perfectly qualified to start using The StrADegy System®.
What Our Alums Are Saying...
“When I was running cold traffic straight, my cost per lead was $0.90 cents to $2.50 per lead. This was always difficult to get to a good number and would never stay there. Now it’s down under $0.40 cents in all cases and sometimes $0.20 cents.”
- Dustin Baier