I get it! As a business owner, you’re BUSY.
Busy handling: client fulfillment, internal operations, managing organic marketing, taking sales calls, and networking like a fiend.
And, adding Facebook advertising on top of it all can feel overwhelming AF.
So, naturally, you’re wondering:
“CAN I HIRE YOU TO RUN MY ADS, BOND? ‘CAUSE I CAN'T DECIDE IF IT'S WORTH IT FOR ME TO TRY AND LEARN THIS IF I CAN SIMPLY HIRE IT OUT.”
Here’s my go-to response:
‘Cause it’s true! It depends on #allthethings.
And until I know more, I can’t hand out a one-size-fits-all prescription for your business.
3 Key Things to Consider Before Outsourcing your Advertising
1. YOUR STAGE OF BUSINESS
If you’ve run ads (successfully!) before, and collected loads of conversion data, and built an airtight sales process…
Hiring an agency can be the right call.
‘Cause you already have the ‘building blocks' they need to build, run, and manage a highly profitable ad sequence.
✅ Check. Keep reading on to #2.
If you’re still filling a gap in one of the above areas…
An agency can’t magically help you fill it.
Ads are math, not magic.
What’s worse? You’ll end up wasting money on ads AND a hefty monthly retainer payout.
Hiring an ads manager is an initiative to grow, scale or diversify lead sources.
NOT to save a sinking company.
2. YOUR PROFITABILITY
If you’re spending five- or six-figs on ads per month…
You probably have the cash flow and revenue levels to support an ongoing agency retainer.
Paying an agency can be worth it. ‘Cause that size of retainer is a fraction of your ad spend and dramatically increases your ROAS.
✅ Check. Keep reading on to #3.
If you’re in the early stages of scaling…
You gotta make every freakin’ dollar count.
Your $500 or so in ad spend won't go far if you’re spending $2.5k a month on agency fees (because, then, you need a 6x return just to break even).
Hate to break it to ya. That's just math.
When YOU get in the driver’s seat of your own advertising, you can invest more into ads (and get way more out of the Facebook ATM).
3. YOUR TIME
If you’re wearing ten different hats in your business right now…
Adding “learn Facebook ads” to your to-do list might feel like a death sentence.
That's the #1 reason why thousands of biz owners hand off their ads to an agency wayyyyyy too soon—and hand over a big chunk of their profit.
Or, they give up on running ads altogether—and leave tons of cash on the table.
Here’s the problem with both lines of thinking: they’re playing the short game.
Mastering Facebook ads is a (small) front-end investment for a (huge) back-end reward.
Sure, you have to dedicate 90 days to building and optimizing your money-printing ad sequence. But after that, everything in your business gets easier (because you’ve literally built an automated selling machine).
Honestly, that buys you back SO MUCH TIME.
Look at your to-do list for a hot minute.
How many random ass marketing tasks can you take off your plate—for good—once you’ve got a crowd of raving fans, a constantly full pipeline, and new sales coming in every day?
And on top of more time, you’ll have more capital, more stability, and more growth potential.
So, Reflect on this.
Is it worth it for you to PERSONALLY dedicate thirty minutes a day, for the next three months, to building a sales system that delivers buyers to your doorstep on autopilot?
If your answer is YES…
If your answer is NO…
Let us connect you with a StrADegy trained, Bond-approved Facebook ad agency to move forward into successful scaling.
To do that, fill out this form and we’ll be in touch with a match suited to your business needs.
If you are looking for a done with you option and coaching is more up your alley…
One other thing to remember
Many agencies straight-up rely on Bro-Marketing tactics that are crumbling before our eyes. And that’s why so many agencies have crazy high turnover rates after the first 90 days—'cause they’re building on short-term hacks that won’t work for long.
Not sure what I mean? Read this.