Published on December 2nd, 2018. Last Updated: March 29th, 2019.
by Amanda Bond
The Real Reason
Have Stopped Working
I’ve been running paid traffic and training business owners on Facebook ads for years. And I never planned to go public with any of this.
No one wants to attack their own industry. No business owner wants to “bite the hand that feeds them.” But this level of corruption is wrecking people’s lives. Good people’s lives. And it’s time you heard the truth from someone on the inside.
In September, I stood in front of an auditorium of business owners at a digital marketing conference, and asked them to stand if they’d ever run Facebook ads before.
Not surprisingly, most people stood up—with pride.
It’s a badge of honour in this industry, where Facebook ads are touted as the be-all-end-all of business growth. A magic formula for success.
Then I dropped my next instruction:
“Stay standing…if those ads were successful.”
Almost every single person in the room looked around, stared at the ground, and finally sat down. Then, as if on cue, the entire room erupted into nervous laughter.
And these weren’t newbie business owners.
These were the same people hiring pricey mentors, investing 5-figures in Facebook ad training programs, and shelling out cash for elite agencies—all the while turning around and training you on ‘how they did it'.
I wish the answer surprised me.
But, unfortunately, this paid traffic market correction has been coming for a while. And it won’t be a behind-the-scenes secret for much longer.
See I’ve been running ads for half a decade now. I’ve personally served 97M+ ad impressions, managed $1,317,765.14 in ad spend, and generated over $10 million in revenue.
The beauty of observing an entire industry from the inside is that you see trends that others don’t. I have access to more results, spreadsheets, and data than most coaches, consultants, and course creators know what to do with.
As a Facebook advertising agency, this made us bulletproof.
As a human, it scares the bejeezus out of me.
‘Cause the data is telling a story about what’s about to happen (and already happening in some instances)…and it isn’t a pretty one.
They told me
how they'd done everything right…
After my informal poll at September’s conference, the magnitude of the situation hit me. Hard. Armed with this awareness, I set out to navigate the frontlines of the market evolution to follow.
It started with conversations. I reached out to influencers and ‘launch giants’ to confirm what the numbers had been telling me all along.
Then, prompted by a closed-door conversation about the “dark underbelly” of the digital marketing world, I posted a bold question on my timeline asking if anyone in my community would be willing to open up the behind-the-scenes of their business…
…if they’d be willing to share about living ‘one launch from broke’.
And share, they did.
The response floored me.
And made me helllla ANGRY.
Dozens of responses. From brilliant business owners and ambitious entrepreneurs who’d sunk THOUSANDS into Facebook ads.
They told me how they’d done everything right… how they’d followed their mentors’ systems, how they’d implemented the proven funnel templates, how they’d hired the “best of the best.”
They told me how they’d liquidated their investments, planned to remortgage their house, drained their life savings, or lost an entire year’s worth of profit.
All for, well… nothing.
This is an EPIDEMIC, and it’s time for this B.S. to STOP — but this isn’t just a #BondRant.
I’m about to tell you why Facebook ads aren’t working, and how you can bulletproof your business against this market correction (or, you can * sigh * and do nothing as you watch yourself get priced out of the paid traffic game).
But first, we need a solid dose of context.
Because there’s ONE THING at the core of this mess, and I’m done pretending that it’s not a problem.