After my informal poll at September’s conference, the magnitude of the situation hit me. Hard. Armed with this awareness, I set out to navigate the frontlines of the market evolution to follow.
It started with conversations. Reaching out to influencers and ‘launch giants’ to confirm what the numbers had been telling me all along.
Then, prompted by a closed-door conversation about the “dark underbelly” of the digital marketing world, I posed a bold question to my Facebook Page community. A question asking if anyone would be willing to open up about the behind-the-scenes of their business…
…to share about living ‘one launch from broke’.
And share, they did.
The response floored me.
And made me helllla ANGRY.
Dozens of responses. From brilliant business owners and ambitious entrepreneurs who’d sunk THOUSANDS into Facebook ads.
They told me how they’d done everything right!
From following their mentors’ blueprint, to implementing the proven funnel templates and scripts, down to hiring the “best of the best”.
Sharing how they’d liquidated their investments, planned to remortgage their house, drained their life savings, or lost an entire year’s worth of profit.
All for, well… nothing.