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Your Facebook ad spend should feel like an ATM. But… maybe it’s not feeling that way. * Scratches head *
Want to know how much $1 of Facebook ad spend is turning into? Create this easy report inside of Ads Manager to see if you’re making money (or just burning it!). 

To view a breakdown of activity that helps determine your Facebook advertising return on investment (ROI), you’ll create a custom report.

1. Get started by clicking the button marked Columns: Performance. (This is the default setting when logging into Facebook).

2. Scroll to the bottom of the menu that appears and select Customize Columns.

3. On the pop-up that appears, start removing the following columns on the right-hand side. Click to remove:

  • Delivery
  • Reach
  • Budget
  • Ends
  • Schedule
  • Relevance Score

You’ll be left with only these 4 pre-selected columns remaining:

4. Now build a new report by searching and adding-in, one-by-one, these new columns:

  • Website Purchases
  • Cost per Website Purchase
  • Website Purchases Conversion Value
  • Website Purchases ROAS (Return on Ad Spend)

You should have 8 columns selected on the right-hand side of the pop-up. If not, go back and find what you’re missing above.

You’ll also notice that the columns rearranged themselves as you added them, so go ahead and take a second to put them in the following order:

5. Check the box in the bottom left-hand corner of the pop-up menu to Save as preset. Name it: ROI Snapshot. Then click Apply to save.

💥 Boom! 💥

That’s it. Now when you run Facebook advertising campaigns, you can understand who’s actually becoming a customer and how much they’re worth to your business as well as understand for every $1 you’re spending, it’s turning into $X.xx on the other side.

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