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Want to know if you Facebook advertising is profitable—like ASAP?! Create this easy report inside of Ads Manager and find out. 

To view a breakdown of activity that helps determine your Facebook advertising profitability, you’ll create a custom report.

1. Get started by clicking the button marked Columns: Performance. (This is the default setting when logging into Facebook).

2. Scroll to the bottom of the menu that appears and select Customize Columns.

3. On the pop-up that appears, start removing the following columns on the right-hand side. Click to remove:

  • Reach
  • Budget
  • Ends
  • Schedule
  • Relevance Score

You’ll be left with only these 5 pre-selected columns remaining:

4. Now build a new report by searching and adding-in, one-by-one, these new columns:

  • Link Clicks
  • CTR (Link Click-Through Rate)
  • Website Registrations Completed 
  • Cost per Website Registration Completed 
  • Website Checkouts Initiated
  • Website Purchases
  • Cost per Website Purchase
  • Website Purchases Conversion Value

You should have 13 columns selected on the right-hand side of the pop-up. If not, go back and find what you’re missing above.

You’ll also notice that the columns rearranged themselves as you added them, so go ahead and take a second to put them in the following order:

5. Check the box in the bottom left-hand corner of the pop-up menu to Save as preset. Name it: Profitability Calculations. Then click Apply to save.

💥 Boom! 💥

That’s it. Now when you run Facebook advertising campaigns, you can understand who’s coming into your funnels, where you’re possibly losing them along the way and understand how much you’re paying for a customer (and a lead) and how much they’re worth to your business.

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