Full disclosure: we will ALWAYS recommend decisions that land on the side of your audience’s best interests—even if it means fewer profits for you and us in the short term.
That’s because in our experience, taking the long term view by relentlessly serving your audience’s needs with high-value content and doing the right thing will ALWAYS outperform shortsighted money-mongering business practices, fame-chasing, or dishonest interactions.
Therefore, we will not accept client partners who do not match our enthusiasm for truth and honesty in business practices;
for changing audience’s lives;
for improving their health;
for helping them live more fully;
or for making their lives better.