We help people
STOP GUESSING.
START GETTING RESULTS.
BOND'S COMMANDMENTS
BOND'S COMMANDMENTS

Thou Shalt Generate Revenue
Thou Shalt 
Generate Revenue
Not just *some* revenue. We mean PLENTY of revenue. 

Working with The Ad Strategist™ is a premium service. It’s premium because we know things that other people don’t. 
We do things in ways other people can’t touch. 
To take full advantage of our knowledge, we’ll ask you to make a sizeable investment in ad spend in our first months together… an investment that’s crucial to get you set up for some truly massive returns.

At minimum, $25,000 in monthly revenue is a good indicator that your systems and business engines are running smoothly, and can probably handle the kind volume we’ll bring to your traffic. And that’s important. 

We do not want to break your machine because it wasn’t ready to uplevel. But if your business IS ready, we’ll aim our specialized blend of advanced Facebook targeting and data analysis at YOUR business—and blow up your results exponentially.
Not just *some* revenue. We mean PLENTY of revenue. 

Working with The Ad Strategist™ is a premium service. It’s premium because we know things that other people don’t. 
We do things in ways other people can’t touch. 
To take full advantage of our knowledge, we’ll ask you to make a sizeable investment in ad spend in our first months together… an investment that’s crucial to get you set up for some truly massive returns.

At minimum, $25,000 in monthly revenue is a good indicator that your systems and business engines are running smoothly, and can probably handle the kind volume we’ll bring to your traffic. And that’s important. 

We do not want to break your machine because it wasn’t ready to uplevel. But if your business IS ready, we’ll aim our specialized blend of advanced Facebook targeting and data analysis at YOUR business—and blow up your results exponentially.
Thou Shalt Have Unwavering Vision 
Thou Shalt Have 
Unwavering Vision 
Results take time. 

I’ll say it again: 
RESULTS. TAKE. TIME. 
That concept is so important it needs to be said twice. Installing a system for growth with ANY new traffic vehicle is a process, and it takes time. You’re birthing a new leg of your business, and like any new business venture, there will be ups and downs during this process. It’s unavoidable. 

To navigate uncertainty in the down times, we’ll require you to remain steadfast in your vision, and we’ll very directly ask you to trust the process.
If you often panic, or operate in reactive mode, we don’t want to work with you. Period. 
Struggling with difficult times is perfectly normal, and that’s ok. This is when Commandment #3 becomes especially important. We know what you’re feeling, because we’ve experienced every shade of those emotions during our time in the trenches. Sometimes this stuff is hard! 

But panic and reactionary decisions impede our ability to maintain a mutual strategic vision for your traffic, and you will never get the full measure of the results you’re truly capable of. Stay the course, and trust.
Results take time. 

I’ll say it again: 
RESULTS. 
TAKE. 
TIME. 
That concept is so important it needs to be said twice. Installing a system for growth with ANY new traffic vehicle is a process, and it takes time. You’re birthing a new leg of your business, and like any new business venture, there will be ups and downs during this process. It’s unavoidable. 

To navigate uncertainty in the down times, we’ll require you to remain steadfast in your vision, and we’ll very directly ask you to trust the process.
If you often panic, or operate in reactive mode, we don’t want to work with you. Period. 
Struggling with difficult times is perfectly normal, and that’s ok. This is when Commandment #3 becomes especially important. We know what you’re feeling, because we’ve experienced every shade of those emotions during our time in the trenches. Sometimes this stuff is hard! 

But panic and reactionary decisions impede our ability to maintain a mutual strategic vision for your traffic, and you will never get the full measure of the results you’re truly capable of. Stay the course, and trust.
Thou Shalt Put Communication First 
Thou Shalt Put Communication First 
Inside The Ad Strategist™, we require our team members to prioritize communication above all else. 

We communicate about projects. 
We communicate about campaigns. 
We communicate with our client partners. 
We communicate with openness and honesty. 
We communicate with regularity. 
We even communicate about communicating. 
That’s because clear, open, honest, and respectful communication lets us navigate the ebbs and flows that come with making you a stronger leader in your space. If hard conversations or difficulties arise, communication is our first line of defense against reactionary decisions that will kill your momentum. Communication is how we’ll work together to reach a resolution with speed and efficiency—and keep moving forward.

To us, it’s a sign of respect for our mutual areas of expertise in business. And if you’re going to join our team as a client partner, we’ll require the same thing of you.
Inside The Ad Strategist™, we require our team members to prioritize communication above all else. 

We communicate about projects. 
We communicate about campaigns. 
We communicate with our client partners. 
We communicate with openness and honesty. 
We communicate with regularity. 
We even communicate about communicating. 
That’s because clear, open, honest, and respectful communication lets us navigate the ebbs and flows that come with making you a stronger leader in your space. If hard conversations or difficulties arise, communication is our first line of defense against reactionary decisions that will kill your momentum. Communication is how we’ll work together to reach a resolution with speed and efficiency—and keep moving forward.

To us, it’s a sign of respect for our mutual areas of expertise in business. And if you’re going to join our team as a client partner, we’ll require the same thing of you.
Thou Shalt Make Timely Payment
Thou Shalt Make
Timely Payment
At The Ad Strategist™, we're your partner in helping generate cash flow for your business. We WANT you to achieve the explosive growth you hired us for, and we’ll honour our partnership by doing everything in our power to help you succeed.

But keep in mind that we’re a business, too. We can’t help you reach your full potential without the financial resources on our end that allows us to maintain a tireless work ethic on your behalf.

So as simple as it sounds, timely payment without exception on the dates in our contract is crucial. Not only is that the honourable thing to do… it will help ensure that we leave no stone unturned in pursuit of blowing up your business traffic. 
At The Ad Strategist™, we're your partner in helping generate cash flow for your business. We WANT you to achieve the explosive growth you hired us for, and we’ll honour our partnership by doing everything in our power to help you succeed.

But keep in mind that we’re a business, too. We can’t help you reach your full potential without the financial resources on our end that allows us to maintain a tireless work ethic on your behalf.

So as simple as it sounds, timely payment without exception on the dates in our contract is crucial. Not only is that the honourable thing to do… it will help ensure that we leave no stone unturned in pursuit of blowing up your business traffic. 
Thou Shalt Be Proactive
Thou Shalt
Be Proactive
We don’t have time for reactionary behavior or panic. But we also recognize that in a fast-paced business environment, urgent things DO come up that require crisp, timely responses and adjustments. 

The best way to defend against knee-jerk responses to emerging situations is to join together in diligently planning for the future. 

Knowing our joint long term plan and executing proactively against it as a daily practice provides our team (and yours) the extra bandwidth that’s needed to respond to new, urgent opportunities or help support you in a crisis, should those things arise.
We don’t have time for reactionary behavior or panic. But we also recognize that in a fast-paced business environment, urgent things DO come up that require crisp, timely responses and adjustments. 

The best way to defend against knee-jerk responses to emerging situations is to join together in diligently planning for the future. 

Knowing our joint long term plan and executing proactively against it as a daily practice provides our team (and yours) the extra bandwidth that’s needed to respond to new, urgent opportunities or help support you in a crisis, should those things arise.
Thou Shalt Tolerate Vulgarity Well
Thou Shalt Tolerate 
Vulgarity Well
Just so there are no surprises, you should know that our team curses (like sailors). We don’t hide it.

If that’s not who you are, that’s perfectly OK, and there’s no expectation that you’ll participate in it, too. 

You’ll still receive the benefit of the same excellence, the same impact, the same tireless work, and the same killer results as any other client partner we work with. But please don’t ask us to apologize for it. Sweary McVulgarson is just who we are.
Just so there are no surprises, you should know that our team curses (like sailors). We don’t hide it.

If that’s not who you are, that’s perfectly OK, and there’s no expectation that you’ll participate in it, too. 

You’ll still receive the benefit of the same excellence, the same impact, the same tireless work, and the same killer results as any other client partner we work with. But please don’t ask us to apologize for it. Sweary McVulgarson is just who we are.
Thou Shalt Strive For Ethics And Impact 
Thou Shalt 
Strive For 
Ethics And Impact 
Legacy is a word that we don’t take lightly here at The Ad Strategist™
yours OR ours. 
Full disclosure: we will ALWAYS recommend decisions that land on the side of your audience’s best interests—even if it means fewer profits for you and us in the short term. 

That’s because in our experience, taking the long term view by relentlessly serving your audience’s needs with high-value content and doing the right thing will ALWAYS outperform shortsighted money-mongering business practices, fame-chasing, or dishonest interactions.

Therefore, we will not accept client partners who do not match our enthusiasm for truth and honesty in business practices; 
for changing audience’s lives; 
for improving their health; 
for helping them live more fully; 
or for making their lives better. 
We don’t chase money. 
We let the money chase us.
Legacy is a word that we don’t take lightly here at The Ad Strategist™
yours OR ours. 
Full disclosure: we will ALWAYS recommend decisions that land on the side of your audience’s best interests—even if it means fewer profits for you and us in the short term. 

That’s because in our experience, taking the long term view by relentlessly serving your audience’s needs with high-value content and doing the right thing will ALWAYS outperform shortsighted money-mongering business practices, fame-chasing, or dishonest interactions.

Therefore, we will not accept client partners who do not match our enthusiasm for truth and honesty in business practices; 
for changing audience’s lives; 
for improving their health; 
for helping them live more fully; 
or for making their lives better. 
We don’t chase money. 
We let the money chase us.
Copyright ® 2016. All Rights Reserved.
Copyright ® 2016. 
All Rights Reserved.